LinkedIn brand drove 3x inbound in 90 days
A successful consulting founder was entirely dependent on word-of-mouth referrals. Growth was highly volatile month-to-month with no predictable inbound funnel.
The problem
A successful consulting founder had built a strong business entirely on word-of-mouth referrals. The work was excellent, but the pipeline was completely unpredictable. Some months would be overflowing with enquiries, others would be silent. There was no system for generating inbound.
The solution
We took over the founder's LinkedIn presence completely. Through weekly 30-minute interviews, we extracted their expertise and ghostwrote 3–4 native posts per week discussing highly technical teardowns of their industry. We rewrote their profile to act as an inbound conversion page.
Voice Extraction
Monthly 30-min interviews capturing unique opinions, client experiences, and industry insights
Content Strategy
Strategic mix of opinion posts, industry teardowns, and client success stories published 3–4x per week
Profile Optimisation
Complete profile rewrite positioning the founder as the go-to authority in their niche
Engagement Strategy
Targeted engagement with ideal prospects to expand reach into the right audience
The results
Within 90 days, the founder's inbound enquiry volume tripled. DMs from ideal prospects became a daily occurrence. The follower base grew by 18K with a highly engaged audience of the exact buyers they wanted to work with.
Services used in this engagement
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