Bootstrapped founder went from 0 to 22K followers and 8 inbound deals
A bootstrapped B2B founder had expert-level knowledge but zero online presence. Word of mouth was maxed out. We built their personal brand from scratch on LinkedIn.
The problem
The founder ran a profitable B2B consulting firm but had grown almost entirely through referrals. Growth had plateaued — referrals can only scale so far. They had deep expertise in operations and supply chain but no way to communicate that to a wider audience. Their LinkedIn profile had 400 connections and hadn't been posted on in two years.
The solution
We ran a full brand strategy session to extract their core POV and identify the content pillars that would resonate with their ideal clients: mid-market ops leaders and supply chain directors. We ghostwrote 3 posts per week, built a commenting strategy to grow reach organically, and paired it with a targeted LinkedIn DM sequence to warm up their ideal buyers.
The results
In 6 months the founder grew from under 500 to 22K followers, with a 6.2% average engagement rate — well above the 1–2% LinkedIn average. More importantly, 8 inbound deals came directly through LinkedIn DMs from people who had been following the content.
“I was sceptical that LinkedIn could actually drive revenue. Six months later it's our number one source of new business. The content doesn't just get likes — it brings in clients.”
— Founder, B2B Operations Consulting
Services used
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