Cold email added $400K pipeline for an eCommerce SaaS in 6 weeks
An eCommerce SaaS tool had a strong product but no repeatable way to reach DTC brand owners. Manual outreach was inconsistent and burning the team's time.
The problem
The client had built a solid Shopify-integrated analytics tool but had zero outbound motion. Their growth team was relying on paid ads and the occasional warm intro. There was no ICP definition beyond "eCommerce brands," no outreach infrastructure, and no consistent pipeline. The founder was manually DMing prospects on LinkedIn — 5–10 a day — with near-zero conversion.
The solution
We narrowed the ICP to DTC brands doing $1M–$20M in annual revenue on Shopify, using intent signals like recent funding, new hires in performance marketing, and active job posts for data analysts. We built a three-step cold email sequence with highly personalised first lines referencing each brand's ad spend patterns and product catalogue size.
The results
Within 6 weeks, the client had 28 qualified demos on the calendar, a 41% average open rate across sequences, and $400K in tracked pipeline. Two of those deals closed within the first quarter, directly attributable to the outbound system we built.
“We'd tried cold email before and it never worked. Myntmore showed us the problem wasn't the channel — it was the targeting. The list quality and personalisation changed everything.”
— Co-founder, eCommerce SaaS (Seed stage)
Services used
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